About

About Nexli Automation

Nexli Automation is a CPA firm growth agency founded by Marcel Allen. It builds and runs the Digital Rainmaker System, a client-acquisition and operations infrastructure for established CPA and accounting firms, made up of a premium website, an AI automation layer, a secure client document portal, and a Google review engine, backed by paid ads. Nexli works only with CPA and accounting firms doing $500K or more in annual revenue (about $40K-$50K a month).

Company facts

Legal name
Nexli Automation LLC
Founder
Marcel Allen
Email
mail@nexli.net
Serves
Established CPA and accounting firms with $500K+ in annual revenue (about $40K-$50K a month)
Contract terms
Six-month initial term, then month to month
Launch time
Most firms live in 10 to 14 days; 21 days at the outside, which is what the engagement letter commits to

Founder

Marcel Allen

Marcel Allen

Founder, Nexli Automation

Marcel Allen is the founder of Nexli Automation. He started the company to give established CPA firms the client-acquisition and operations infrastructure that larger firms build in-house: a website that converts, automated intake and booking, a secure client portal, a review engine, and paid campaigns that feed all of it.

His view is that most firms between $500K and $5M in revenue do not have a demand problem or a talent problem so much as an infrastructure problem. The partners are good at the work. What they lack is the front-end system that turns referrals and searches into booked advisory consultations without a partner answering every call.

Marcel leads the strategy work with each firm and runs Nexli with a small team.

What we do

Nexli builds the Digital Rainmaker System for CPA firms and then runs paid ads to it. The system has four parts, built in a set order so each part feeds the next.

Once it is live, the firm receives qualified tax advisory consultations on its calendar without a partner handling the first call, and clients move documents through the portal instead of email.

  • A premium website built around one advisory offer, with a clear booking path.
  • An AI automation layer: missed-call text-back, 24/7 intake, automated booking, and nurture sequences.
  • A secure client document portal with checklists and automated reminders.
  • A Google review engine that produces 3-5 extra Google reviews per month.
  • Paid ads that send niche-intent traffic to the system.

Who we work with

Nexli works exclusively with established CPA and accounting firms doing $500K or more in annual revenue. The firms we work best with already have a stable client base, deliver good work, and want more advisory clients without adding headcount to get them.

We do not work with startups, bookkeeping-only practices under the revenue threshold, or firms outside accounting. Pricing is not published. Firms apply for a strategy call, and we take on the ones where the system fits.

How we work

Engagements start with an application and a strategy call. If the firm fits, we build the system first and turn on campaigns once it is live. Most firms go live within 2 weeks.

The initial term is six months — long enough for the campaigns to have actually run — and after that it continues month to month. There is a one-time setup fee for the build, quoted on the call.

We do not offer performance guarantees. What we publish are the targets we work to, and a written update every week showing the pace against them.

  • Target: at least 50 qualified advisory leads within 90 days of campaign launch.
  • Target: the whole system live in 10 to 14 days of kickoff.
  • Reported: a written update every week on what was done in the ad account and what it produced.

Why CPA firms only

A generalist agency has to learn each new industry from scratch. We only build for CPA and accounting firms, so the website structure, the intake questions, the booking flow, the portal checklists, the review requests, and the ad campaigns are already built for how a tax and advisory engagement actually works.

That focus is why the timeline is measured in weeks and why we can put a number on the results. Every firm we launch makes the system better for the next one.

What we believe

A few principles that shape how we build and what we promise.

  • Revenue per client matters more than client count. Advisory is where CPA firms earn their rate.
  • Growth should not require hiring. Capacity comes from intake, collection, and delivery systems before it comes from payroll.
  • A firm should own its demand. Referrals are a gift; a booked calendar is a system.
  • Targets should be specific and reported. A number, a date, and an honest weekly update on the pace.
  • Six months, then month to month. Long enough to judge the work on results rather than on a first impression, short enough that we have to keep earning it.

Press and mentions

Press coverage, podcast appearances, and industry mentions will be listed here as they are published.

Contact

Email mail@nexli.net for anything that is not an application. Firms that want to work with Nexli should apply for a strategy call.

Nexli Automation is on Instagram and Facebook as Nexli Automation, and on X as @nexliautomation.

  • Website: https://www.nexli.net
  • Email: mail@nexli.net
  • Instagram: https://www.instagram.com/nexliautomation
  • Facebook: https://www.facebook.com/p/Nexli-Automation-61587654965905/
  • X: @nexliautomation

The Digital Rainmaker System

Four parts, built and integrated for each firm, with paid ads run to it. Read the full explainer.

  • Premium Website

    A custom, conversion-focused website for CPA and accounting firms that turns the prospects already searching for you into booked consultations.

  • AI Automation Layer

    Missed-call text-back, 24/7 intake, automated booking, and nurture sequences so no inquiry goes unanswered.

  • Secure Client Document Portal

    Branded document collection, e-signatures, and secure sharing that replace email chaos during tax season.

  • Google Review Engine

    Systematic review requests and routing that add 3-5 extra Google reviews per month.

How the engagement works

  • Six-month initial term

    The engagement runs on a signed agreement with a six-month minimum initial term. After that it continues month to month and can be cancelled with 30 days notice.

  • One flat monthly fee, plus setup

    One flat monthly fee for the complete system, with no per-component pricing, plus a one-time setup fee covering the build. The setup fee is quoted on the call.

  • Typically live in 10 to 14 days

    Most firms are live within 10 to 14 days of kickoff. The variable is how quickly assets, access and approvals come back; 21 days is the outside edge, which is what the engagement letter commits to.

  • One monthly price, ad spend included

    The monthly fee covers the complete system and the ad budget together. Nexli collects it and places the spend into the campaigns, and reports where it went each week.

Work

Guides we publish

Contact and profiles